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About

Raw Honey  About

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Andranae Crawford, a 22-year-old fashion designer based in Atlanta, developed the protective facemask cover to help protect Americans in the fight against the novel coronavirus. Crawford’s mother, Anyeta, is a veteran healthcare professional and challenged her daughter to develop a mask cover for everyday use that would be more durable and protective than the standard-issued masks that were being distributed by her employer.
Crawford developed the mask under her clothing brand, Raw Honey, a streetwear company based in Atlanta. The mask covers, officially branded FRONTLINE, are made with cotton, include an extra insertable filter, and are double stitched to give the wearer four layers of protection against the virus.  Each mask cover is hand-sewn and stitched by Raw Honey high school and college interns, who Crawford is training to sew.
When Anyeta Crawford found herself with strong concerns about her and her colleagues being exposed to the virus on a daily basis without having the proper protection, she immediately thought of creating a longterm solution with her daughter.

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The mask covers were initially created for healthcare professionals who had been facing severe shortages of N95 masks but Crawford and her team want to make them accessible to everyone; they are even considering a custom line for people who want more creative patterns, Crawford said.
At first, the goal was to provide a solution for the workers in her office, but when word got out about the quality of the mask, the mother-daughter team secured more than 300 orders in two days.
Because of such rapid high demand, Crawford’s mother solicited the help of her longtime friend and investor Kellee Wamble to help with operations and expansion.  Wamble is an investor behind the Atlanta-based technology platform, Rap Plug, which she hopes to leverage to protect the health of celebrities and music industry professionals who come in ongoing contact with lots of people.

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